THe ByTES GENERaTION
Ahem! Anybody else went nostalgic after seeing this picture
I’m sure Your taste buds are searching for bytes. Your mouth
is watering already.
We never knew
it was the last time we were having it. We still crave for it, don’t we?
8 bits also make a byte. Unfortunately, you can't eat them.
Children and youths, we still have traces of our memory
on how to eat ‘N’ lick up till the last pinch of the brittle sweet snack. Combo
of wafer’s crunch and chocolate’s yummy taste
Cadbury India was Launched in 2004. It comes under the Kraft Foods fold
Cadbury was selling Cadbury Dairy Milk, 5 Star, and Perk, along with snacks
Cadbury Bytes and health drink Bourn vita in India.
Normally when we snack, we always think about salty spicy
snacks like Frito Lays. Cadbury India tried to bring back the declining market
for chocolate with an innovation in a sweet snack called BYTES having the bigshot Amitabh
Bachchan as their ambassador.
Bytes was expected to create a new category of snacking and cracked out to be a new bud tickle. The sweet snack which was meant specifically for the Indian market was available with a touch of caramel, coffee, and strawberry in the round-off value of Rs 5 and Rs 10.
The cause for emptiness Due
to intense manufacturing costs involved with the product which led to lesser
margins, they have decided to terminate the production. So Cadbury’s Bytes has
been the low volume and low margin business. Getting the right product
and packaging was a challenge for the company. It has sub-contracted the
product to get the volumes and is poised for a national launch.
Mr. Kripalu (Managing director of Cadbury’s India) said "Capacity is a challenge for us, as we look to drive up volumes. We need to expand
it and we will be doing it significantly". So, they predicted the loss and
stopped its production.
Still “Cadbury continues to be the market leader in
chocolates and has other categories such as beverages, gums, and candies.” As
the company has attempted to stretch the boundaries of chocolate and balances its losses with other economies
of scale means Even if the market for one product collapses, the market for
other commodities offsets it.
Kraft started to emphasize and cannibalize bytes using its premium brands such as Oreo biscuits, Tang powdered drinks, and confectionery products (like candies, toffies - eclairs), which has high margin and comparatively low mark up. So, the company bytes wasn’t a big loss.
- Automation is key. Salaries and other goodies are eliminated.
- Improvising machinery to reduce cycle time (from dough to product in the shop).
- You cross-sell complimentary products or services? Ex: how chips cover offer 2 GB in every pack.
- Improvising mechanisms to increase productivity.
- Eliminating middlemen after establishing shop to factory relation.
- Steps involving multi processes in a single run. That would reduce the traveling distance.
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